Professional Signs, Advertisements and Listings

(a)Professional Signs. Signs shall designate the name of the professional office where a licensee is engaged in the practice of the profession. Signs may contain the name of the practitioner, earned degree or degrees, or the name of a specialty you are limited, if limited to a specialty. The sign may also indicate the common conditions treated. The use of flashing or moving background or lettering in a sign is expressly prohibited pursuant to sign regulations, Article 5 of Chapter 61 of Title 21 of the Guam Code Annotated.

(b)Advertisement of Professional Services; Restrictions. Licensees are prohibited from advertisements, which include the following:

(1)false, misleading or deceptive statements;

(2)statements of opinion as to the quality of services;

(3)an appeal to an individual’s anxiety in an excessive or unfair way, intimidate, or exert undue pressure or influence over a prospective patient;

(4)the creation of unjustified expectations concerning the potential result of any treatment;

(5)the promotion of professional superiority or performance of professional services in a superior manner;

(6)reference to benefits or other attributes of procedures or products that involve significant risks, but which do not include realistic assessments of the safety and efficacy of those procedures or products;

(7)statistical data, representations or other information not susceptible to reasonable verification by the public;

(8)reference to a fee or fees for services, which do not disclose that additional fees may be involved in individual cases, if the possibility of incurring such additional fees may reasonably, be foreseen;

(9)the utilization, in any manner, of any celebrity or authority figure;

(10)direct or implied guarantees or testimonials from patients or other persons;

(11)the availability of free treatment, free examinations or free consultations;

(12)any rebate, refund, commission, preference, patronage, dividend, discount or other consideration, whether in the form of money or otherwise, as compensation or inducement for referring patients, clients or customers to any Board licensee;

(13)the offer a discount for services without disclosing the total fee to which the discount will apply; and CH. 12 MEDICAL PRACTICES - PART I

(14)a false disclosure of the source of an authorship of any message published under a by-line.

(c)Professional Listings, Newspaper and Telephone Directory. Such listings may contain the name, the degree or degrees of each licensee, the address, phone numbers, office hours and graphics, such as a clinic logo or the logo of a professional association of which the licensee is a bona fide member. Listings may also include an indication of the common conditions treated. Where the practitioner limits his or her practice to one

(1)specialty, the practitioner may add such limitation of practice or specialty immediately following his or her alphabetical listing. Professional board certifications may also be indicated as long as a national professional association or the Board recognizes the certification. A practitioner shall not list or permit the listing of his or her name, clinic name or address under any separate practice type or specialty heading for which he or she is not licensed.